Michael M. Mellano's extensive experience as the CEO of a large-scale San Diego County agricultural business perfectly aligned with his emerging interest in cannabis cultivation. His initial drive was personal: he saw the potential for cannabis to offer natural relief to his 80-year-old mother, who was suffering from rheumatoid arthritis. A former U.S. Army infantry officer, Mike also recognized how medical cannabis was benefiting his fellow veterans.
Six years ago, despite having no prior experience with the cannabis plant, Michael began experimental cultivation in compliance with California's Proposition 215. This marked the beginning of a dedicated pursuit to study and understand the plant’s wellness benefits, a journey that ultimately led to the founding of Coastal Cannabis Co.
Today, Coastal Cannabis Co. reflects Michael's core values: a commitment to exceptional customer service, collaboration, and continuous learning. These principles are evident in the team’s strong emphasis on consumer education and a thoughtful, carefully curated product selection. Ultimately, Mike's vision is for his Vista dispensary to serve as a vital health and wellness hub for the local community.